7 Ways to Turn Your Website Visitors Into Sales
October 27, 2017
Website visitor tracking works by placing a small snippet of JavaScript code onto a website. This code collects the IP address of visitors and looks up the IP address against a database to identify the user or company associated with the IP. Basic website tracking filters out the noise and allows the website managers to better see the business traffic. Other systems use cookies, which is a small piece of code that resides on the visitor’s browser, to collect information on the visitors buying behavior and track future visits.
1. What are the general uses of website visitor tracking?
Website visitor tracking is a great tool to help companies and sales teams convert the people who casually visit your website into sales and for further contact and follow up. But many organizations let this opportunity pass by without taking full advantage of this sales technique. Some estimates say that 94 percent of web traffic simply passes through without being converted into contacts or leads. That’s a lot of people who have an interest in your products and services who are only passively being asked to actually purchase from the website.
2. Major benefits of website visitor tracking
If used properly website visitor tracking can identify early-stage leads and accelerate your lead growth and connect with visitors who are early in the buying process. Get to them before your competitors do. The most effective way to carry this is through website visitor tracking software. That software allows you to identify the companies that are visiting your website, gather basic analytics, IP addresses, and company names. But it goes farther than that. The tracking software can also provide insight into company size, industry and revenue. That can lead to targeted sales pitches and the ability to get to know your customers on a more personal basis.
3. Motivate your sales force
Website visitor tracking can help to motivate a sales team and lead to greater employee satisfaction and success. It can be tailored to correlate with every individual sales team member’s territory and sales areas so that they can see where their possible leads and opportunities may lie.
4. Get more out of email marketing
Website visitor tracking can help organizations get more out of email marketing. This can be done by integrating website visitor tracking software with mail programs like Constant Contact and Mail Chimp to monitor visitors all the way through their initial contact and provide a long-tail view of their experience on the website.
5. Find new leads to follow
One of the best things about a website visitor tracking program is the increased ability to find those elusive new leads. It can help identify companies that weren’t even on your radar and point you in the right direction to get their attention and their business. The software will also let employees share leads and import leads directly into your CRM.
6. Measure results
Website visitor tracking helps companies monitor and measure their marketing return on investment. Companies use it to measure results of retargeting and follow-up efforts. They also utilize website visitor tracking to build richer profiles and identify prospective buyer’s interests.
7. Track specific areas of websites
This type of software allows businesses to also identify the partners or ads that are referring the most visitors to their website. You can also track the exact pages people commonly enter into or exit from and which documents are performing the best or getting the most downloads. This gives them the opportunity to further target web visitors and identify upsell and cross-sell opportunities for existing customers.
